education

The University of Cincinnati Cincinnati, OH

Bachelors of Arts in Journalism McMicken College of Arts & Sciences

Minor in Professional Selling Lindner College of Business

experience & leadership

Marketing Director Cleveland, OH
DVA Architecture May 2023 – Present

• Currently playing a pivotal role in facilitating a successful rebranding initiative, collaborating with cross-functional teams to redefine the company's identity, mission, and values, ultimately enhancing market positioning and recognition

• Currently leading the response to numerous Requests for Proposals (RFPs) for architect jobs, resulting in a high conversion rate and securing key projects for the company

• Currently orchestrating a comprehensive social media strategy, increasing online engagement and followers within the first year, and consistently delivering compelling content that aligns with the company's branding and goals

• Currently demonstrating exceptional skills in overseeing both internal and external communications, ensuring alignment with the company's vision, and fostering a cohesive and informed work environment among team members

• Currently establishing and maintaining strong relationships with key industry stakeholders, fostering partnerships that contribute to the company's growth and market presence

• Currently creating and executing comprehensive marketing plans that encompass digital and traditional channels, consistently meeting or exceeding quarterly and annual marketing targets

Account Executive Cleveland, OH
shark&minnow October 2021 – April 2023

• Supported and ran day-to-day execution of all marketing projects powered by design and content departments, with an emphasis on deadlines, organization, and quality

• Was promoted from marketing coordinator to account executive after first year

• Was assigned to lead the largest client within the first year

• Engaged with clients daily to ensure needs were met, and to build and maintain relationships

• Used effective communication to lead interdepartmental teams and to engage with clients to achieve desired results, on time and within budget

• Functioned as a liaison between the organization, vendors, and clients.

• Developed project plans, status reports, and other documents and presentations

• Researched, developed, and communicated strategic marketing plans to meet client goals

Marketing & Social Media Coordinator Indianapolis, IN
BELIEVE Schools Indianapolis June 2021 – Present

• Curated a social content calendar on a monthly basis, including designing graphics and crafting copy

• Increased social content interactions by 195% and accounts reached by 348% in first month

• Increased social followers by 14% in first month

• Designed and crafted marketing materials including advertisements, flyers, graphics, and newsletters

Digital Editorial & Social Media Intern, Staff Writer Indianapolis, IN
Edible Indy Magazine May 2021 – September 2021

• Devised new digital and social strategy with a focus on Instagram and website content

• Increased social content interaction by 308% in first week

• Increased website traffic by 14.7% in first month

• Research and write digital and print articles about Indianapolis' food scene

Communications & Public Relations Coordinator Cincinnati, OH
Locally Fed Cincinnati May 2019 – Oct. 2020

As featured in CityBeat Magazine.

• Participated in the creation of a local Non Profit during the COVID-19 pandemic, organization currently on hiatus

• Created a social media plan, including content and copy, which received an average of 1k views per post across all platforms

• Wrote and distributed a monthly newsletter to over 50 donors

• Paired with local corporations and influencers to increase organization awareness and donations

• Wrote and administered a press release, gaining local media coverage of the organization from several publications

• Partnered with nine local restaurants to deliver over 400 meals to eight Cincinnati organizations

Contributing Writer Cincinnati, OH
The News Record, Student Newspaper October 2016 - May 2020

• Researched and wrote articles and blurbs for publication online and in print

Social Media & Communications Manager Indianapolis, IN
The Artistry Group Aug. 2018 – Jan. 2020

• Participated in agency work and account management for multiple clients around the country

• Utilized Content Management Systems (CMS) to curate and manage client web content, social media, newsletters, and blog posts

• Increased top client social engagement by 50% in the first three months

• Created layered sales and marketing strategy for a top client, increasing B2B sales by 20%

Marketing Director Cincinnati, OH
Student Consulting for Non-Profit Organizations (SCNO) May 2018—May 2019

• Monitored all online presence including organization website and social profiles

• Acted as a liaison between students and the organization to relay information and raise awareness

• Designed and distributed graphics for online profiles

• Organized and executed team and club photo(s)

Marketing, Social Media, and Design Consultant Cincinnati, OH
Students Consulting for Non-Profit Organizations (SCNO) Jan. 2018 – May 2019

• SCNO offers pro-bono consulting to nonprofits with specific needs; SCNO was named Best Student Organization of the Year by the Student Activities Board for 2017

• Consulted on teams for the following clients: Operation Give Back

• Participated in marketing consulting and presented a social media strategy plan that was then implemented

• Designed various marketing materials for online and print use

Online Media Director Cincinnati, OH
Kappa Alpha Theta Oct. 2016 – Jan. 2017

• Managed a team of social media managers to monitor online marketing and branding

• Implemented multiple social media campaigns

• Re-designed primary chapter website

• Created all graphic design-related material for social media, as well as all philanthropic and general chapter events

• Designed apparel for chapter events

groups & organizations

Kappa Alpha Theta Sorority, Students Consulting for Nonprofit Organizations (SCNO), Future Greek Leaders, The News Record Student Newspaper, She|UC Ambassador

skills & interests

Word Press, TeamWork, SproutSocial, Meta Ad Manager, Snapchat Ad Manager, Spotify Ad Manager, Pinterest Ad Manager, Google Ads, Google Ad Grants, Adobe Photoshop, Writing, Mailchimp, Substack, SEO, Drupal, Word Press, HubSpot, HootSuite, Later, Digital Advertising, Adobe Design Programs, Canva, Writing/Editing, Mailchimp, Design Thinking, Copy, Content Creation, Social Media Strategy, Non-profit Organizations, Creative Thinking, Public Speaking, Team Leader, Customer Service, Communication, AP Style, Later Content Management System, Website Management, Timeline Management, Presenting, Client Relations, Communication, Highly Empathetic, Strategic Thinking, Branding, Social Media Strategy, Non-profit Organizations, Business Savvy, Creative Thinking, Problem Solving, Negotiating

service experience

Two-time volunteer with All Hands and Hearts Disaster Relief, American Heart Association, Indiana Donor Network, worked with multiple non-profits through SCNO, participate in multiple fundraising events each year for Cincinnati ProKids, the local chapter of Court Appointed Special Advocates (CASA), Attend service opportunities at Matthew 25 Ministries regularly through my sorority.